While some South Jersey towns regularly make the spotlight, others are quietly becoming favorites for buyers who crave affordability, small-town charm, and strong community feel. These hidden-gem towns offer excellent value, solid school systems, and convenient access to major highways—without the premium price tag of more established suburbs.

As Mary Murphy, founder of The Murphy Group, explains:

“Many of the best opportunities in South Jersey aren’t in the well-known hotspots. Hidden-gem towns offer the perfect blend of value, lifestyle, and long-term stability. Buyers get more home for their money while still enjoying strong schools and community amenities.”

Below are the top underrated towns worth exploring in 2025.

🏡 1. Somerdale (Camden County)

Why It’s a Hidden Gem:

• Quiet, well-kept neighborhoods
• Strong sense of community with local shops and parks
• Excellent access to Route 295 and PATCO for Philly commuters

Average Home Price: $300K–$375K

Vibe: Family-friendly, accessible, and full of long-term residents.

💬 Pro Tip: Homes near the Cooper Towne Center area are highly desirable due to walkability and nearby retail.

🌳 2. Runnemede (Camden County)

Why It’s a Hidden Gem:

• Consistently affordable single-family homes
• Quick access to the Turnpike and Route 42
• Ideal for first-time buyers and young professionals

Average Home Price: $275K–$350K

Vibe: Suburban comfort with unbeatable convenience.

💬 Pro Tip: Look for updated Cape Cod–style homes—they often provide instant equity at entry-level prices.

🏠 3. Williamstown (Gloucester County)

Why It’s a Hidden Gem:

• Newer developments mixed with charming older homes
• Strong schools and growing commercial areas
• Access to both shore routes and Philadelphia

Average Home Price: $325K–$425K

Vibe: Spacious, suburban, and ideal for families seeking room to grow.

💬 Pro Tip: Newer subdivisions often offer better long-term appreciation due to community planning and amenities.

🌾 4. Pemberton (Burlington County)

Why It’s a Hidden Gem:

• One of the most affordable Burlington County towns
• Close-knit community with parks, lakes, and open space
• Strong appeal for retirees and first-time homebuyers

Average Home Price: $250K–$325K

Vibe: Quiet, rural-suburban charm with plenty of natural surroundings.

💬 Pro Tip: Homes near the lakes and wooded areas tend to sell quickly thanks to their peaceful setting.

🌼 5. Clayton (Gloucester County)

Why It’s a Hidden Gem:

• Affordable, spacious homes with larger-than-average lots
• Small-town atmosphere with community events and parks
• Convenient access to Route 55 for easy commuting

Average Home Price: $260K–$330K

Vibe: Low-key, friendly, and perfect for long-term ownership.

💬 Pro Tip: Clayton offers excellent value for buyers who need more space without stretching their budget.

📊 2025 Hidden-Gem Snapshot

💼 Buyer Insight

Hidden-gem towns offer:

• Lower competition than popular suburbs
• More affordable price points without sacrificing lifestyle
• Stable long-term value, especially in communities with strong local amenities

Mary Murphy notes:

“These towns may not make the headlines, but they consistently deliver strong value. Buyers who explore beyond the typical hotspots often end up with better homes, better prices, and better long-term satisfaction.”

📈 Outlook for 2025–2026

• Steady appreciation expected at 3–5%
• Growing demand from first-time buyers, families, and Philly commuters
• More attention shifting to value-driven towns as affordability tightens in major suburbs

📲 Ready to Explore South Jersey’s Best Hidden-Gem Towns?

Whether you're buying your first home or searching for a community-focused neighborhood with long-term value, The Murphy Group offers expert guidance and hyper-local insights to help you make a confident move.

Start your South Jersey home search today at www.mgsells.com